Matthew Herro Photography
Photos that sell your event for you
It’s time to create the hype to elevate your events into sold out experiences.
Nothing feels worse than hosting a party that no one shows up to.
And not only that, in the event business it’s compounding. Running an event is a very public success or failure. Great events promote themselves, and bad events turn you guests off and make it harder to promote the next one. You have to ask yourself - does being an events manager feel the way you dreamt it would?
Do you:
- Find yourself regularly disappointed about being unable to fill your events?
- Struggle to build hype and FOMO around your parties?
- Wonder why your event photos never quite capture the vibe of the night?
- Rely on unpredictable last-minute ticket sales to decide whether your event is a success or failure?
- Question if you’re wasting your time when your night comes out at a loss (again)?
Let’s make your next event (and the one after that)
unforgettable
Imagine a world where your venue is at capacity and people arrive early because they’re scared to miss out.
Where your guests advertise the event for you.
Where your job feels less like work and more like a party.
With the right content your events will promote themselves.
This means you’ll spend way less money and time promoting your events, sell out more events, stop stressing that you’ll have to rely on last-minute ticket sales, and make every event worth celebrating.
Brands I’ve worked with
A successful event has 3 components:
An Unforgettable Experience
If you want your guests to come back night after night, you need to give them a reason to. It’s your job to create an experience they can’t get anywhere else; and it’s your photographer’s job to capture every moment and create content that makes people wish they were there and excited to come to the next one.
The Right Crowd
The crowd you get will set the mood for the night. You need a way to tell your dream crowd, “you’re the person we want at our event”. Your photographer holds the key - people want to see evidence of who’s going to be there, so your content needs to show this.
Visibility
You can throw the best party but if nobody shows up then what’s the point? These days, people make their decision based on what they see online… So if your online presence sucks, your parties will too.
Premium content is the answer to creating events you’re proud of.
OUR PROCESS
How do you achieve this?
STEP ONE:
Get in contact
Fill out this form in as much detail as you can. I’ll get in contact with you by the next business day.
STEP TWO:
Find the right package for you
Let’s chat on the phone to discuss your event and the best method to articulate your brand.
STEP THREE:
Let’s shoot
Have complete confidence in the fact your photographer knows your brand, knows your message, understands your audience, and will deliver your photos within 2 business days.
Don’t make this mistake when choosing your photographer
You may think you’ve hit the jackpot when you've found an upcoming amateur creator, but do you understand the true cost of giving someone who’s unqualified and inexperienced the complete reigns to dictate how your customers perceive your brand? They won’t know how to craft compelling narratives that inspire and excite. They don’t understand your brand and the things that make your parties magnetic. The real cost of investing in cheap content lies in cheap branding. Is cheap the way you want your brand to be perceived?
If you take your brand seriously, you need to work alongside someone who is serious about branding.
Your photographer’s role is not just to press a button. They need to understand the decision making process of your audience that gets them jumping to attend your events. They have to know how to create emotionally driven content that engages your audience’s deepest desires, to make them feel like they’re already there and can’t miss out on the next one. Your customers do not just want to drink alcohol and listen to music, they can do that at home. They go to your event for the experience, and if you want to create unforgettable events, every step of the process needs to be unforgettable.
Why My Partners Love It
If you’re looking for a superstar photographer, let me tell you, you’ve found him! Unlike other photographers Matt is responsive, punctual, energetic and truly talented.
Laura Koteski / The Avenue Sydney
Matt has an amazing eye and knows how to capture ‘candid’ like no other. He will literally pull the vibe out of any room into his photos, delivery quickly, and to a high standard.
Don’t waste your time searching for another photographer if he’s available, book him! I would never hesitate to recommend this true professional!
Matthew was tasked with reviving ‘The Sheaf’, a popular Wednesday event that was severely impacted by COVID-19. Using TikTok and Instagram, Matthew created a weekly short form content plan tailored to Sheaf’s target market’s specific desires for a midweek party destination and reignited our clientele’s love for the venue - within a month. Many of Sheaf’s customers have approached us and told me the only reason they knew about the event was because they'd seen Matthew's tik tok’s, his ideas enabled the venue’s foot traffic and revenue to soar on a day most pub’s wouldn't dare to operate. His creative mind allows him to put himself in the shoes of the venue and deliver what they want every time. I know whenever Matt is photographing on the night, I am always getting the best content.
Jordan Small
I’ve got ten years of experience comparing photographers, and I can tell you, Matthew is THE guy to go to. His pictures are different – they're natural and full of feelings. They show off your brand in a special way. No one else takes photos like him. But he's not just a photographer; he's a creative genius. He had this super cool idea for how we could use live Instagram stories to get more people to come to my events, We saw an immediate boost in live foot traffic through our doors. Among all the choices out there, he's the best for making your brand look amazing. It's true that you get what you pay for, and with Matthew, it's totally worth it!
Alex Zain
We absolutely love Matt's content! He captures the event so uniquely. From atmosphere shots, the artists, the people that attend, and to the event itself, Matt successfully captures everything you need and more.
Lucy Blanshard
Before talking to Matt, I was struggling to differentiate my own branding against the strong and recognisable branding of the venue where I was hosting my events. I needed my event to stand out and be memorable. In one conversation, Matt solved my months of marketing headaches and gave me confidence I’d never had before in executing my brand vision. His advice was simple and easy, but so unexpected as I have never experienced a photographer with that kind of knowledge and understanding when it comes to marketing events. He’s a great photographer, but he’s also so much more than that!
Felicity Smith
A Creative Maestro! Collaborating with Matthew to shape Sussudio's identity was pure artistic synergy. His photographs brought our event alive, crafting uniquely bold, candid portraits that truly encapsulated our event. Matthew's adaptability, keen ear for clients' needs, and breathtaking visuals turned our social media into mesmerizing masterpieces. The memories he captures are treasured by our audience who tell us all the time despite how much they hate getting their photographs taken by regular nightclub photographers, the artistry Matt brings to his work makes him the only exception. An absolute gem in event content creation!
Anna Mirskaya
PORTFOLIO
Industry leading EVENT Promotion
Instagram Reels
The Sheaf
Sussudio
Lost Sundays
The Area Collective
Ivy Thursdays
Muse Collective
I don't capture what you look like...
But who you truly are.
